Facebook prepares for Apple’s iPhone and iPad privacy update

Bill Mount

OK, iPhone owners, it’s decision time. This week, Apple will release updates to its device operating systems that will require apps to ask for permission to track your activity online. Once you update to iOS 14.5 on your iPhone – or update your iPadOS – and you launch apps such as […]

OK, iPhone owners, it’s decision time.

This week, Apple will release updates to its device operating systems that will require apps to ask for permission to track your activity online.

Once you update to iOS 14.5 on your iPhone – or update your iPadOS – and you launch apps such as Facebook, you are likely to get some prompts asking whether you want to let the apps track you across other companies’ apps and websites.

This has been a sore spot for Facebook, as less access to such data could crimp its U.S. digital advertising business, estimated by eMarketer to be about $40 billion. Consumers should appreciate the tracking because it helps Facebook deliver better, targeted advertisements, the company says. Apple CEO Tim Cook has said data collection is excessive and could be exploited.

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