For the last 10 years, Instagram has dominated the photo app scene, but now its potential rival has arrived.
Dispo, an invite-only app, offers users a more authentic approach to taking photos by emulating disposable cameras in a digital form.
The app has attracted significant buzz since its launch in February, becoming the fourth most-downloaded app on the App Store, as reported by Entrepreneur.
According to Axios, the app is valued at about $200 million.
The simple concept helps it stands out among competitors, including Google photos, CNBC reported.
Users can take as many photos as they like but unlike Instagram, the photos cannot be edited with filters, stickers, and texts and cannot be accessed immediately until the photos have been “developed,” as reported by CNBC. The photos can be accessed the following morning at 9 a.m.
Dispo users can also choose whether they would like to post their pictures in a solo or a ‘shared’ roll with other people.
The idea is that users will enjoy their experiences while fully in the moment and without receiving immediate gratification. This makes Dispo “anti-Instagram,” according to BuzzFeed.
Entrepreneur’s report quoted Dispo user Terry O’Neal as saying: “Instagram turned everyone into general photographers. Dispo makes you a photographer with a purpose. That is where the construction of the community is: everyone seeks the same thing through their own lens.”
In a recent interview with The New York Times, David Dobrik, a popular YouTuber and creator of Dispo, discussed why he purposely limited the options. He said: “When I used to go to parties with my friends, they had disposable cameras all over the house, and they invited people to take pictures at night. In the morning, they would pick up all the cameras, look back at the footage and say, ‘What happened last night?'”
There has been a proliferation of invite-only apps in recent months. These include Clubhouse, an invite-only audio app, which has disrupted the social media landscape. It creates a space for users to meet up to host, tune in, and in some circumstances, join conversations within a community consisting of venture capitalists, celebrities, journalists, and more.